Generative Partnership® Training

We are COJG compliant!

Work Smarter Not Harder

Workshops, keynotes & social e-courses that are pracademic, whimsical, transformative and thoroughly modern, at the forefront of what organizations need today.

The Generative Partnership® approach can move you from a leader-centric culture to a partner-centric one. Developed by Dr. Marc Hurwitz and Samantha Hurwitz. 

“Flip U has helped us shift the organizational culture and given us tools and language to deepen our learning in our day-to-day work. Thank you, Samantha and Marc, for your wonderful program!”

 –TRISH BARBATO, President & CEO, Arthritis Society (Canada)

“FliP U’s Leadership/Followership program was just what we needed. We trained all 200+ staff, helping us build culture, skills and engagement. After the training, our employee net promoter score went from 13 to 41, 71% of employees reported applying new leadership skills weekly or daily and 75% reported applying new followership skills weekly or daily.” 

JULIE NEWMAN, Director of Talent Management & Engagement, Carizon Family and Community Services (Canada)

“As CEO, I believe that we now have a common model and language for leadership that was missing prior to our journey with Flip U. Our organization benefited tremendously from having staff complete this training and we fully intend to continue. I am a rusted-on Flip U fan.”

-JEFF SCOBIE, Chief Executive Officer, Macarthur Disability Services (Australia)

“I love the work you both do (and your style and character as well). I wouldn’t hesitate to bring you in again to help faculty learn to make decisions better together.”

~TONY MIDDLEBROOKS, Clinical Professor, University of Florida

Our best-selling programs

Leadership
& Followership

We are on a mission to bring leadership thinking into the 21st century. Our radically different approach recognizes that all of us lead and all of us follow. This empowering perspective enables productive collaboration and shared accountability.

Neuroscience
& Performance

 Our brains are a 3-pound powerhouse with outsized impact and upsized potential. We’ll show you how to organize meetings for maximum effectiveness, overcome resistance points, get your message out, your ideas accepted, and your perspective valued.

Creative
Problem Solving

Innovation is a state of mind. Learn how to put your mind - and the minds around you - in that state. We’ll show you the brain hacks that generate more, better creative thinking and problem solving in yourself and your teams.  

A variety of handdrawn trees.

TECHNICAL SKILLS ARE IMPORTANT, BUT PERISHABLE.

Durable Skills – collaboration, decision making, persuasion, resilience, creativity, question asking – last a lifetime.

Our Partners & Clients

FliP U meets the requirements for Canada-Ontario Job Grants (COJG)

FliP U is dedicated to upskilling organizations and their people to help reach higher levels of innovation, performance, happiness and achieve their goals. We support and work with the Canada-Ontario Job Grant (COJG) program so that smaller employers can more equitably gain competitive advantage. Therefore, we are happy to participate in mandatory monitoring in person or online.  

Associations

Association for Talent Development
Canadian Association of Career Educators & Employers
Canadian Association of Management Consultants
Canadian Society of Association Executives
Canadian Society of Training and Development
Chartered Professional Accountants Canada
CPA Alberta
CPA Ontario
CPA BC
CPA Newfoundland
CPA Bermuda
CPA Manitoba
CPA Nova Scotia
CPA New Brunswick
CPA PEI
CPA Saskatchewan
Global Project Management Institute
Human Resources Professionals Association
Independent Accountants’ Investment Counsel
Institute for Performance and Learning
Institute of Public Administration of Canada
International Leadership Association
Lean In Canada
Network for Change and Continuous Innovation
Primex
Project Management Institute
Society of Human Resources Management
Strategic Capabilities Network
Westwood Spice CEO Network

Governments

Canadian Food Inspection Agency
City of Edmonton
City of Toronto 
Conference Board of Canada
Government of the Cayman Islands
Ontario Public Service Cabinet Office
Region of Halton
Region of Peel
Region of Waterloo
Region of York
U.S. Treasury Executive Institute
U.S. Department of Defence
U.S. Military

Conferences

LiftOff By CCAWR (Black Entrepreneurship Program)
One Eleven

Incubators & Accelerators

Africa’s Creativity Conference, South Africa
Change: The Future of Leadership, Iceland
Educators Creativity Conference, South Africa
Global Followership Conference
Microsoft’s Worldwide Partners Conference
Mindcamp Creativity Conference, Canada
Mindcamp Creativity Conference, Chile
The ONE Conference - CPA Canada
Training Magazine’s Training Conference

Corporations

ADP
Aecon
Apotex
Butterfield Bank
Canopy Growth
Desire 2 Learn
Microsoft
Nav Canada
ReMax
Smart Employee Benefits
Schlegel Villages
Tailor Leibow LLP
Tim Hortons
Welch LLP
CPD Formula
Learn Formula
UltimQuest
FourSight Online

Universities

Campus Living Centres
Christopher Newport University
Rotman Executive Alumni
Rotman Leadership Speaker Series  
Schulich School of Business
University of Delaware
University of Toronto
University of Waterloo
University of Wilfrid Laurier

Not-for-profits

Abundance Canada
Arthritis Society
Australian Injecting & Illicit Drug Users League
The Food Bank
Carizon/Camino
Growing Potential
Hamilton Health Sciences
Leadership Waterloo Region
Literacy Group
Macarthur Disability Services
Mennonite Economic Development Associates
New South Wales Users & AIDS Association
Perimeter Institute
Physical Disability Council of NSW
Queensland Injectors Health Network
University Health Network
Voices of Lived Experience
Wellesley Institute
YMCA Canada